About Us

The Great Southern Wine Producers’ Association began its life as the Mount Barker-Frankland River Wine Producers Association in 1973 and has operated under a board of management structure since 2005.

The board of management is a group of focused wine professionals who work together to further the aspirations of our region through domestic and international marketing and promotion, advocacy, relationship management, and information sharing. To learn more about our vision for the future, explore the Great Southern Wine Producers Association Strategic Plan 2024-2028.

Vision

The dynamic Great Southern wine industry is profitable and sustainable based on its reputation for creating exceptional wine from its unique environment.

Mission

The Great Southern wine industry is an innovative and profitable collaboration of growers and winemakers, who apply strategic and sustainable farming and wine production methods to craft exceptional wines which reflect the unique, diverse, and pristine environment of the region.

Objectives & KPIs

KPIs annual review – February
Expand domestic and international markets – through growth in value, sales, and diversification of market, targeting:
1. A price average of $13.50 per bottle free on board (FOB) across all markets
2. Export market sales comprise 15 per cent of total production
3. An increase in the market share, value, and volume of domestic sales in Australia by 2.0% plus CPI/ annum (note: determine the baseline by end 2025)
4. Consumers recognise Great Southern Wine for sustainable fine wine production with over 50% of total production created by producers who are accredited by international standards. (note: determine the baseline by end 2024)